It helps you stand out from your competitors while being a unique brand of your own. This is perfect for businesses that specialise in different fields. These are the types of logos that use geometric shapes, sketches and any other form designs that are representative of your brand identity. Lastly, be sure to pick complementing colours, or colours that are representative of your branding.Ī special and unique logo tailored just for your business, there is no other kind of mark out there. Don’t be too specific with your imagery either, for example, if you plan to expand later on from a shoe store to a fashion brand, don’t start out with a sneaker pictorial for your brand logo. Pictorial Logos are long-lasting, so make sure you are consistent with the image since it’ll stick with your consumers with your brand. It is also suitable if you have a long name, as well as a business that can be easily associated with imagery such as Firefox or Shell. This type of logo is especially suited for conveying emotions, ideas or services your business offers. For example, either associated with the name, product/service or something you want the consumer to instantly connect together with. Pictorial logos, also known as logo symbols, are graphic logos that represent your brand. It needs to be noticeable and memorable while reflecting the essence of your brand at the same time.Įxamples of Pictorial & Abstract mark logos Choosing the correct font is one of the most important aspects that make your logo, yours. So what should you discuss with your designer if you want a Lettermark logo? Here are some things first and foremost, a suitable font. Lettermark logo is more efficient in big scale brands where replicating logo on branded items is needed. This way, the brand can also easily go international that caters mostly to English spoken cultures since it’s an international language. Thus, abbreviated words roll off your tongue better, for example, BBC instead of British Broadcasting Channel or H&M instead of Hennes & Mauritz. It’s usually fitting for brands with long names or those that are hard to remember or pronounce. Unlike Word Mark logos, the Lettermark logo consists of only a few letters. So for example, a fashion brand logo shouldn’t have a chunky font with too many mismatched colours, else, it could come across as being tacky thus, not translate well into how your target market perceives your products and branding. But you also need to make sure your brand in the logo is not too long. Something that is immediately recognisable, noticeable, and memorable. Here are some things to consider, you need to make sure you use a suitable font that fits your brand image. This thus, infers that your company name is your brand. It is a great starter logo to get your company name out there in the market, especially for starter companies that want to get their names known. Often colour coded or stylised with a well recognisable font such as Disney or Coca Cola, Word mark logos are usually the name of the company or brand.It can even be found in 37% of the 100 top companies.

But before that, be sure to explore the types of logos down below.

We of course encourage you to discuss with your designer, the experts in the field will be able to not just help you come up with a logo fit for you, but you will be needing their artistic skills. The aim of a logo is to set the tone of your business What does it convey? Is it eye-catching? Will your consumers and target market recognise it immediately? Each type of logo considers a number of factors target audience, colours/mascot/representation of your brand, emotions it’s associated with, et cetera. Finding the perfect one that is representative of your business can be confusing, but fret not, we’ll be telling you what each does and how you can find the perfect fit. There are approximately 7 main types of logos.

Types of logos